Audience
A page should clearly serve one primary audience: CEO, recruiter, PMO leader, operations leader, founder, or Mina himself.
This runbook defines how Mina’s digital-health career platform should be maintained. The standard is simple: read first, change carefully, keep claims accurate, make routes useful, and preserve the operating model.
A page should clearly serve one primary audience: CEO, recruiter, PMO leader, operations leader, founder, or Mina himself.
A page should do one main job: prove, explain, route, convert, support outreach, or guide decisions.
Strong claims should link to proof, a case study, the claims registry, or the proof room.
Every page should tell the visitor what to do next: contact, assess readiness, review proof, open a guide, or share.
Once a month, review claims, broken routes, weak CTAs, outdated status, analytics signals, and the top five pages by useful attention.