Stakeholder Mapping in Healthcare Transformation
Stakeholder mapping identifies who is affected by change, how much influence they have, what they need and how they should be engaged.
Core groups
- Executive sponsors
- Clinical and operational leaders
- Frontline users
- Patients and service users
- Technical and data teams
- Partners, vendors and regulators
Practical method
- List every affected group.
- Assess influence, impact and current support.
- Identify concerns and expected benefits.
- Assign an engagement approach.
- Review the map as the program changes.
Common mistake
Do not focus only on senior decision-makers. People with less formal authority may determine whether the new workflow is adopted.
Related: Change Management in Healthcare and Healthcare PMO Guide.